So, you have decided to create a blog to promote or sell something, either as a product of your own business or as part of an affiliate marketing program. You have worked out what keywords you should be optimising your content for, and you have set up social media accounts to use to promote your site and its content. You’ve chosen a web host and you’ve set up the blog. Now all that is left is to write the content.
This can be where a lot of bloggers begin to feel disheartened, particularly where it is a commercial venture and you won’t be writing about things you are necessarily that passionate about or interested in. You have a long list of keywords, and a long list of products to write about, but it feels like the point between now and having all of that good, well written, highly optimised content up there for people to find is a long way off.
Hiring a Writer or Writing Company
There are a lot of writers and writing companies out there who make their living by writing blog posts and other web copy for website owners. They usually work on a freelance basis, however there are companies that take in large amounts of copywriting work and outsource them to writers, as well as editing what comes back, essentially providing a full end to end content creation service. If you use a freelancer or writing service to generate your content and you choose well, from native English speaking quality writers who can provide good examples of their work, you can have your list of keyword related posts or product reviews done in just a couple of days.
Writers can be hired from their own websites, or from forums and freelancing platforms.
Is This A Good Idea for Your Site?
Of course, there is a cost involved, and while it tends to be pretty affordable (you’ll be paying just a few pounds per article – though don’t hire the cheapest writers available if you want readable copy!), you have to offset this against how much money you expect your site to make for you when the copy is up. This is a basic return on investment scenario. If you know the cost of one article, you need to work out how many units of the product that article is designed to sell you would need to shift to make enough profit or commission to go over the cost of the article. In most cases, assuming you aren’t selling very low value items, the article could pay for itself in one sale, and you must be expecting at least one sale or there isn’t much point promoting the product at all!
If the return on investment works for you, it can make a lot of sense to use professional writers to avoid the hassle and time it would otherwise take to get all of the content you need written, but make sure you do the maths before you jump in!